For the "Social Media Marketing for Small Businesses" course, a clear outline:

• Module 1: Introduction to Social Media Marketing
  • Understanding the social media landscape
  • Setting goals and defining your target audience
  • Choosing the right platforms for your business
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• Module 2: Creating Engaging Content
  • Developing a content strategy
  • Writing compelling copy and creating visuals
  • Best practices for each social media platform
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• Module 3: Building and Growing Your Audience
  • Strategies for increasing followers and engagement
  • Leveraging influencer partnerships and collaborations
  • Running effective social media campaigns
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• Module 4: Measuring and Analyzing Performance
  • Setting up tracking and analytics tools
  • Interpreting data and identifying key metrics
  • Making data-driven decisions to optimize your strategy
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• Final Project: Developing a Comprehensive Social Media Marketing Plan